MBA - TodayZ Lesson

Audiobooks were created in 1932 as a way of addressing the vision impaired population in the United States. However, it has only been until recent years that this activity is becoming more widely adopted by the global population transitioning in the last decades from books-on-tapes and compact disks, to the current audiobooks platforms available online.  These changes in the way consumers approach audiobooks are resulting in a new whole group of trends as the audiobooks market is estimated to grow from $2,7 USD billion in 2019 to $15 USD billion by 2027 (Grand view research, 2020). Therefore, companies have a growing interest to provide consumers with their ideal service which also impacts the trends that audiobook consumers adopt as a new way of learning and entertaining. Recent conditions due to the global pandemic and spread of the covid-19 virus have clearly impacted the consumption trends of all the population around the world. Being lockdowns one of the main measures taken by go

This article provides an analysis and description of the 5-step Consumer Decision-Making Process based on a personal purchasing experience. Step 1 - Need recognition This first stage is perceived as a contrast between the present state and the desired one, resulting in the search for identifying a problem or need in order to achieve the desired state (Mehrguth 2020).  In February of 2019 I had a lot of free time as I finished my contract in my main job, I still had another source of income which was enough to pay basic expenses. However, having that amount of free time was confusing for me as I wanted to feel productive.  This can be explained by the arousal theory of motivation which is a feeling of discomfort that brings individuals to engage in the behaviour necessary to relieve their arousal (Lumen 2010).   Looking to reduce that feeling of discomfort due to “unproductive time” I decided that I would read a book (which was not an easy task for me at the time) so I dedicated most o